Geneva Parks & Trails Branding

The City of Geneva hired Steele Landscape Architecture to create distinctive branding for its parks and trails system, enhancing the community's connection to its outdoor spaces. The project integrated community engagement, graphic design, historical research, and schematic signage design to develop a cohesive and visually compelling identity.

Through collaboration with residents, stakeholders, and city officials, Steele Landscape Architecture crafted a branding strategy that celebrates Geneva’s history and natural beauty while providing clear, functional wayfinding. The schematic designs include signage for varied applications, ensuring visitors can easily navigate parks and trails while enjoying a consistent aesthetic. This initiative reinforces Geneva’s commitment to outdoor recreation, heritage, and accessibility, creating a unified identity that highlights the city’s parks and trails as vital community assets.